Snapchat OR Instagram for Your Small Business?

As a small business owner, you are responsible for doing… well everything. That includes doing your own social media. There may be a point in your journey when you just want to focus on just a couple of social media sites and you want to choose between Snapchat and Instagram because doing two ‘stories’ every day would probably get exhausting!

Here are a few pros and cons for each site to help you decide where you want to put your efforts.

snapchat pros and cons

Snapchat Pros

Personal – If someone follows you on Snapchat there’s a big chance that they really want to see your story.

Easy – you can easily start snapping and picking up new techniques seems very natural

Great cinematic results – The filters are really the best looking and functioning.

Snapchat Cons

Need exclusive access – unless you are telling people to constantly add you on Snap (annoying!) or billboarding your ghost code, you aren’t going to have enough followers.

People switching to Insta or Facebook – Although Snap was the first social media site to do the story thing, others are taking over to keep people on their platform.

instgram pros and cons

Instagram Pros

Wide audience – lots of your customers are on Instagram, trust me. People love images!

Engagements – Its fairly easy to get people to engage with an Instagram post. When others see tons of likes, comment or shares they are more inclined to do so themselves

Analytics – When you connect your Facebook Business Page with your Instagram account you can get valuable information like the time your users are online.

Instagram Cons

Not many people are interacting with stories (YET) – Instagram stories are fun to watch but peoples attention spans on Insta seem shorter than those on Snap, about 4 pictures in and people start to drop off.

Live streaming is annoying – Anyone you follow will automatically send you a push notification if they Go Live or haven’t added anything in a while. Although you can shut this off you have to turn it off for everyone. You cannot just turn it on for one user. I have yet to see it utilized in a way that a brand would be able to use it efficiently.

Only one link – Instagram wants to keep consumers on their app so they limit outgoing links to only the one in the bio. It’s difficult to get your customers to click off Instagram.

Check out this video from Neil Patel

and his response to me!

neil patel instagram vs snapchat

How to Print Pinterest Boards with the Images Only!

2019 UPDATE!! It seems that this is not working anymore, I am working on a *new* method and should have the post up by April 2019. Sorry for the inconvenience.

Every time I googled “Print Pinterest Board” all I could find was how to extract a Pinterest board to a PDF and then print the PDF. When I would print one of those the images, the text was overlapping and it didn’t look that great. All I really needed was just the images so I had to figure out a different way.

As I originally created this Pinterest board for an artist who needed inspiration, I doubted she needed to know what the image information was or where I was yanking her new material from (all the extra text on the bottom).  I just wanted the images printed and this is how I figured out how to actually do that:

Equipment needed:

Desktop Computer

Mozilla Firefox

2018 edit: You cannot “save as” using Google Chrome anymore and get the website information, you must use Mozilla Firefox

Open the board you wish to have the images printed from.

This is the board I used: Follow Randi’s board Angels for Sandy on Pinterest

Continue reading

Easily Pin from Facebook

You can easily pin from Facebook in a couple of simple steps. No downloading the image required!

  1. You will need a computer
  2. Open and left click on the photo you want to pin
  3. Right click and select “copy image address” (it will be under save as) *make sure you left clicked on the image first and pull up the “theatre” version of the image (in step 2) Otherwise, you will “copy link address” and this does not work
  4. Open and click the cross in the upper right-hand corner by your profile pictures
  5. Continue reading